![]() After much discussion of brands succeeding and failing in their SM ways (circa, American Airlines, US airways smh), it looks like Twitter is getting some attention from social media gurus for other reasons. The redesign has been the hot topic recently in the social media world. We all thought it looked eerily similar to something else… How do you celebrate Cinco de Mayo? What brands come to mind when you think about planning your Cinco de Mayo get together?ĭon’t worry, it wasn’t just you who was surprised and confused by the Twitter redesign. Pinterest and other online mediums, such as blogs, are perfect places to give a detailed and visual representation on how your product is going to enhance the YAYA market’s Cinco de Mayo festivities. It is full of recipes, party planning ideas, printables, piñatas and more when one searches for Cinco de Mayo. Pinterest is an optimum platform to showcase the applicability of your product to the YAYA market. ![]() ![]() ![]() With our fast paced lives, the key for marketers to take away is to not only promote a valuable product but also promote how it ties in to the YAYA consumer’s experience. Too often marketers push products on the YAYA market that don’t particularly seem to mesh well with our lives. This is a perfect example of a way to engage the YAYA market in a valuable way. The YAYA market loves to donate, but often feels limited on time to give. An excellent example of this execution is the Cinco de Mayo “Pup” Crawl that local bars in Columbia, Missouri and the local Humane Society teamed up to sponsor, where all the proceeds will be donated to the Humane Society. Marketer’s who can find a way to position their promotions in a way that adds value to our experience will successfully strike a chord with the YAYA demographic. The YAYAs market is frequently stereotyped as a “party” generation that isn’t to say that we don’t enjoy a good night out, but we are looking for more than just a good deal at a bar. Buzzfeed has created the perfect crash-course listical on the Do’s and Don’ts when it comes to Cinco de Mayo. Marketers need to reach YAYA consumers in meaningful ways that show how their products will enhance our Cinco de Mayo celebrations, versus any other weekend or holiday. Nor can advertisers merely put a Cinco de Mayo spin on their traditional advertising. The generic sombrero and margarita centered Cinco de Mayo advertising is not going to cut it when trying to reach the youth and young adult (YAYA) market. But how do marketers capitalize on this holiday without being lost in the clutter of junk advertising surrounding Cinco de Mayo? In addition, we are notorious for pre-celebrating holidays, celebrating on the actual holiday and post celebrating – giving marketers a huge window. Millennials enjoy partaking in the festivities that come with Cinco de Mayo and with $200 billion in buying power, the holiday offers a prime opportunity for marketers. So why then do us Americans celebrate it? The Cinco de Mayo that we have come to know has nothing to do with the battle of Puebla, but rather has been revamped and “Americanized.” Does anyone actually know how the holiday Cinco de Mayo originated? Cinco de Mayo is, as most people know, a Mexican holiday which celebrates the Battle of Puebla where Mexican troops defeated an invading French army.
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